How to redeem a St Frock discount code
- Choose the St Frock deal you want and copy the discount code (if there is one). The St Frock website will also open in a new tab, so you can just go straight there.
- Find what you want and add it to your cart.
- Go to checkout when you’re ready by clicking your cart (which looks a bit more like a bag on St Frock).
- Enter the code in the discount code field, which is under the Order Summary, and click “Apply” to update your order.
A stylish option for fashion-conscious mums, you’ll always find a great selection of zip down fashion at online store St Frock.
Rebel Wylie, Contributor
What if there’s no discount code?
St Frock also has promotions that don’t require a discount code. When that’s the case, the savings will be added at the checkout automatically.
Does St Frock have a discount code for the first order?
You can get 20% off your first order with St Frock when you subscribe to the brand’s mailing list. Just enter your name and email address on the site and check your inbox for a confirmation email. Once you’ve clicked through to confirm your email address, you’ll get a second email with the 20% discount code for your order.
When I signed up, the whole process took less than five minutes, so it’s an easy way to score a discount.
How Woman’s Day chooses these St Frock discount codes and deals
If there’s one thing we enjoy more than a bargain, it’s sharing the best deals with you, our readers. So, our dedicated deals team search high and low for the latest St Frock discount codes, sales and other deals. We test every code and deal before adding it here, and remove them when they expire. We even read the fine print and call out any important details we find, so that it’s easy for you to get more bang for your buck.
Our top tips for getting more value with St Frock
- Join St Frock Rewards: Just create an account on the site for free and you’ll start earning points for your spending, which can be used for discounts and other rewards. You also get a birthday gift, anniversary reward and other perks.
- Refer a friend: As a St Frock Reward member, you get a $20 voucher when your friend shops on the site – and they get a $20 voucher through your referral too.
- Use your influence: Have a healthy following on Instagram and/or TikTok? You can apply to be a brand ambassador and get VIP perks like exclusive discounts and curated wardrobe pieces to share with your community.
- Spend $75 for free shipping: St Frock offers free standard shipping in Australia for all orders over $75. It’s pretty easy to meet that threshold (based on personal experience), but if you’re a bit short you could always see if anyone else wants something and combine the order.
When does St Frock go on sale?
St Frock has sales throughout the year, with a sale section on the website where you can find great savings. For example, I found a couple of dresses discounted by more than 60% when I was writing this article. There were also some items around 30% off, so it does vary a lot – just like any sale I guess.
You’re also likely to find big savings on St Frock during major sale events like EOFY, Black Friday and Boxing Day. In fact, St Frock already has a Black Friday page for 2025 – there’s not much on it yet but safe to say any relevant updates will be added here.
What we’re shopping at St Frock
St Frock’s seasonal collections has something for most occasions, from workwear to weddings – which are both categories in the site. So if you need some inspiration, or just want to window-shop what we’re eyeing off, here are some of our favourites for the season.
- The Etched Garden Midi Dress: Described by fashion editor Janine Donovan as “lightweight, comfy, and easy to style”, this beauty earned the top spot in our best winter dresses article for its wardrobe versatility.
- Callia Shirt: Talk about a day-to-night number! This button-down shirt has neutral tones of brown and black, in a bold print and luxe satiny finish that you can style up or down depending on where you are.
- Neroli Midi Shirt Dress: Another one on our best winter dress list, this flowy, eye-catching frock has a flattering cut without compromising on comfort.
- Sunrays Midi Dress: This pink, cotton dress gives vibes of Kate Middleton at Wimbledon in 2021 – and it’s currently on sale.
From plus-size formal dresses that exude elegance to plus-size wedding guest dresses that make a statement, St Frock has the perfect ensemble for every occasion.
Chanelle Mansour, Shopping Editor
Who is the owner of St Frock?
Australian businesswoman Sandradee Makejev is the founder and CEO of St Frock – and she’s had quite the journey so far. Growing up in the northern NSW town of Casino, Sandradee moved to Sydney with hopes and dreams.
By 2005 she was selling dresses on the weekends at the Bondi Beach markets and working in PR during the week. A few years later, she started a Facebook page and posted pictures of some dresses, with the goal to sell 10 a day.
“The response was overwhelming – $350 worth of orders appeared overnight, affirming that I was onto something special,” she shares on the St Frock website.
That kick‑started the brand, which now has over 1 million followers on social media – and a reported value of $20 million according to Startupdaily.
So, in keeping with the brand’s relatable, effortless style, St Frock and Sandradee’s story is about authenticity, aspiration and a knack for connecting with modern women – from the market stalls to the market online.
