Your guide to Liquorland discount codes and deals
Want to save on your next Liquorland order? We get it – the cost of alcohol, and also non-alcoholic drinks, can be a drain on the bank balance. Luckily, we’re bringing the cheer with the latest Liquorland discount codes, deals and tips to help you get every drop of value out of your next order.
How to use a Liquorland discount code
- Add the code: Click on “Add promo codes” in the order summary section, put the code in the field there and click “Apply”. That’s it!
- Click on a deal: You’ll get details of any discount code, and a new window will open so you can go straight to Liquorland.
- Get what you want: Add your drinks and extras to cart, then click through to the checkout.
- Go through the checkout: Follow the prompts to add your email, name, phone number, address, date of birth and whether you want to pick-up or have your order delivered.
Liquorland multi-buy offers have saved me a few times when I’ve wanted to take some nice wine to a party but have left buying it to the last minute. I usually give one bottle and keep the other for next time.
Amy Bradney-George, Deals Editor
What if I forget to enter the code?
You can still add it at the checkout before you finalise your payment. But if you’ve already paid for your order, unfortunately you won’t be able to add it – although you could always use it next time, if it’s still valid.
What if there’s no discount code?
A lot of promotions at Liquorland don’t actually require a discount code. Instead, the savings will be automatically applied and listed at the checkout.
Do Liquorland employees get a discount?
Yes, employees get a 5% discount at Liquorland as a standard, which doubles to 10% at certain times of the year according to details on the Coles Careers website.
How Woman’s Day picks the best Liquorland discount codes and deals
If you’ve ever been stuck at the bottle shop trying to decide which drinks will be better for a dinner, you’re not alone. We know it’s hard enough to choose drinks, let alone find the best prices. So our dedicated deals team draws on years of experience to search the Liquorland website, socials, newsletters and other sources for the best discount codes and other deals. We also test each one to make sure it actually works before we add it here. And when an offer ends, it’s removed, so you only see deals you can use.
How to get $10 off at Liquorland with Flybuys
We may know it more for loyalty benefits at Coles (or even Kmart and Target), but you can also get Flybuys benefits at Liquorland – including getting $10 off your shop when you redeem 2000 points.
If you’re not a member of this free loyalty program yet, here’s a quick recap: Flybuys members earn 1 point per $1 at Coles, Liquorland and other partners like Kmart, Target and Bunnings. Every 2000 points can be converted to $10 Flybuys Dollars that you can use to save on your shop at Coles, Liquorland and other partner stores.
Other Flybuys benefits
As well as earning and using points at Liquorland, you can also get $5 off for your birthday when you spend at least $30 in-store and scan your Flybuys card. Plus exclusive offers and promotions. For example, I saw an offer for 10% off wine for Flybuys members who bought at least six bottles on the Liquorland website when I was writing this article.
You can also use Flybuys Points for other rewards, like including transferring points to Velocity Frequent Flyer, booking trips through Flybuys Travel, as well as gift cards and items from the Flybuys Store.
But – as someone who has spent years writing about loyalty programs – I have found that Flybuys Dollars (or Velocity Points) typically offer more value than most of the other rewards. (For those interested in the nitty gritty: you get 0.5 cents value per point with Flybuys Dollars, while some items from the Flybuys Store give you as little as 0.28 cents value per point).
More ways to save at Liquorland
- Shop the offers: The Liquorland website has a section for offers, where you can save on multi-buys, specials and price drops. For example, you could get two bottles of Chandon NV Sparkling Brut for $55 when we checked, while it was $36 for a single bottle.
- Filter by price: You can search for drinks based on your price, starting from “Below $10” per bottle and going to “Above $500” for every category. The Liquorland site even lists how many products are in each price range at the time, and includes sale items – so it’s an easy way to find nice drops to suit just about any budget.
- Catalogue specials: It may be old school to flip through a catalogue, but Liquorland has one in print and online, with all kinds of limited time deals that can also serve up inspiration if you need it. To give you an idea, Hendricks gin was discounted by $18 and a 24-pack of Little Creatures Pale Ale was $67 down from $71 at the time of writing.
Does Liquorland do free delivery?
Liquorland offers free standard delivery on orders over $149 across metro and regional areas of Australia. It also offers express delivery for orders over $99 in metro areas in QLD, NSW, VIC, WA and TAS, and in regional areas of all these locations except TAS.
If you’re outside a metro or regional area, delivery is usually a flat rate of $19.90.
Does Liquorland price match?
It does now! As part of a brand transformation in 2025, Liquorland has introduced a Price Match Promise. This is an in-store only offer, which gives you a way to get the cheaper price on an identical product you’ve found stocked at a lower price with a competitor.
How Liquorland has become Coles’ big liquor play
Dating back to 1971, Liquorland has been known as Coles Group’s approachable, everyday bottle‑shop brand, competing with both BWS and Dan Murphy’s from Endeavour Group.
But in recent years, Coles Group has given Liquorland a glow-up, with sleek black‑and‑white signage and a more up‑market feel. This fresh look launched in the Melbourne suburb of Oakleigh in 2020, before being rolled out to over 743 stores in the following years.
Then, in September 2024, there was an even bigger shake-up as Coles converted a select number of Vintage Cellars and First Choice Liquor Market outlets into Liquorland Cellars and Liquorland Warehouse stores. What comes next is a move described as “the biggest transformation in the history of Coles Liquor Group”: by the end of 2025 all Vintage Cellars and First Choice stores (about 160 outlets) will be rebadged under the Liquorland banner.
This major rebrand is Coles Liquor chief executive Michael Courtney’s bold strategy to simplify the offering, deliver value – and take a bigger bite out of Dan Murphy’s market share.
In a statement in March, Michael said: “we believe it will have a meaningful impact on how we serve customers the drinks they want, when they want them, and how we partner with suppliers to deliver value.”
“In terms of range, we are bringing a more tailored and relevant drink selection from the three banners under one roof. This means we will be unlocking the best-selling premium drops from Vintage Cellars and great value drinks from First Choice Liquor Market, and making them more accessible to customers through Liquorland.”
Michael Courtney, Coles Liquor Chief Executive
So for now, it’s “watch this space”… or check back here, because we’ll be updating the discount code and deal offerings as we find them.
Please remember to drink responsibly. If you or someone you know needs help, please call the National Alcohol and Other Drug hotline on 1800 250 015 or call Lifeline on 13 11 14.
