Between red carpets, stage performances, and photo shoots, Rita Ora’s hair endures a lot — yet it always looks flawless. Her secret? A few hero products she can’t live without.
Co-founded by international pop star Rita Ora and Australian beauty entrepreneur Anna Lahey, TYPEBEA is a sell-out haircare brand taking the world by storm.
Their core range of hair growth products went viral when they first launched, and now they’ve released a new range of must-try styling products that are designed for effortless yet beautiful hair.
TYPEBEA’s new range comprises “Good-for-your hair styling products that defend and protect your strands.
“With effective ingredients and quick, fuss-free application create the perfect beach waves on-demand, a frizz-free air-dry or your glossiest blowdry. It’s styling so effortless you can practically do it anywhere.”
All of their products are made from good, clean ingredients and are free from parabens, sulphates, silicones and colour-disrupting ingredients.
They hero plant-based keratin to strengthen your hair from within, as well as feature anti-frizz innovations and offer protection against UV and heat damage.
Want to try them out for yourself? Here are our top picks from TYPEBEA.
01
G5 3-in-1 Dry Shampoo
$50 at TYPEBEA
The G5 3-in-1 Dry Shampoo promotes scalp health and hair growth with ingredients like BAICAPIL™, amino acids, and natural cleansers. Suitable for all hair types, it absorbs oil, sweat, and odour without residue or white cast.
The ultra-fine mist leaves hair soft, refreshed, and lightly scented – perfect for post-workout or no-wash mornings.
Size: 200ml
Key features:
- Contains BAICAPIL™ – TYPEBEA’s signature hair growth active
- Lactic acid gently exfoliates the scalp and removes buildup
- Fast-absorbing, ultra-fine dry shampoo formula with zero white cast
- Adds hair volume, increases hair density and lifts root
- Reduces the appearance of frizz and protects hair health
- TYPEBEA’s signature scent with notes of citrus, bergamot & wood
- Sulphate free and paraben free
02
S1 Ultimate Styling Serum
$40 at TYPEBEA
The S1 Ultimate Styling Serum is formulated to prep and protect your hair from humidity-induced frizz and heat frazzled ends.
This holy grail all-in-one serum is infused with plant-based keratin to seal split ends and speed up drying time while adding shine and improving your hair’s health.
Size: 50ml
Key features:
- Non-tacky, fast absorbing formula
- Speeds up dry time adding smoothness and shine
- Protects hair from heat damage up to 230°C
- 29% reduction in frizz after single application
- Plant-based keratin strengthens each strand’s natural structure
- Apply to wet or dry hair. For all hair types
03
S2 Sea Salt Texture Mist
from $20 at TYPEBEA
This lightweight sea salt mist is formulated to elevate your natural texture while still hydrating your hair. Like the beach, but better!
Powered by plant-based keratin, it visibly improves hair health, adds volume at the root and offers UV and heat styling protection.
Sizes: 30ml, 100ml
Key features:
- Super fine mist with broad spectrum spray for even application
- Lasting hold without grittiness or crunch
- Smooths the hair cuticle for frizz-free, tousled styling
- Protects hair from heat damage up to 230°C
- Plant-based keratin strengthens each strand’s natural structure
- Apply to wet or dry hair. For all hair types
04
Typebea Sampler Kit
$74 at TYPEBEA
Want to try out their growth range too? This sampler kit is the perfect way to test out their products!
The kit includes the G1 Overnight Boosting Peptide Hair Serum, G2 Strength + Length Hair Growth Shampoo, G3 Strength + Length Conditioner for Hair Growth, and the S2 Sea Salt Texture Mist.
Sizes: 10ml growth serum, 60ml shampoo, 60ml conditioner, 30ml texture mist
Key features:
- Travel-friendly
- Designed to promote growth, reduce hair loss and achieve tousled texture without heat
- Weightless formulas
- Plant-based keratin strengthens each strand’s natural structure
- For all hair types
